Wadsworth Library: Rebrand
Just wrapped up a super fun project this week - a rebrand for the Wadsworth Library - the adorable community library here in Geneseo. It's so cool when you get to design for an organization that you're pretty familiar with - I used to spend time studying at this library when I lived across the street as a student! Of course, then I was doing math problems (ha! ha!).
Mary Mohan, a delightfully sweet and kind professor of Communication at Geneseo, had referred the library to me after her class worked with them to develop a brand. The class had done a lot of really great leg work for me on this one - they'd come up with a bunch of different logos but none of them were quite exactly a fit. I pulled elements from several of the different logos they had drawn to create this:
The library was looking for something to escort their image to the modern side, while still retaining the historic nature of the building. They have four pillars to their mission statement, which we chose to represent with color:
1. Early literacy: Yellow relates to acquired knowledge, mental challenge, and original thought and inquisitiveness.
2. Stimulate imagination: Orange is both physically and mentally stimulating - it gets people thinking and talking.
3. Comfortable space: Blue reduces stress, creating a sense of calmness, relaxation and order. Green is the sanctuary away from the stresses of modern living, restoring us back to a sense of well-being.
4. Information literacy: Yellow is the scientist, constantly analyzing, looking at both sides before making a decision; methodical and decisive.
We also wanted this mark to be unique to Wadsworth Library - each element of the mark has a specific purpose, outlined below:
And now it's time for some sweet, sweet glamor shots...here's their new business card design...
Letterhead, biz card, and web below...you'll see a tablet and mobile view of the new wadslib.com website, designed and developed by Mark Gillespie. I love what he did with it!
This project also marks the first time that I had an opportunity to develop brand guidelines (which is essentially a set of rules for using the logo, colors and typefaces for a brand - what to do and what not to do - in order to maintain consistency) for an organization. I have drooled over other brand guides many a time, so this was so so nerdily exciting for me to work on. Here are a couple shots of the guide, which explains the elements of the logo, outlines the proper usage of the logo, gives formulas for all colors, details the approved typefaces for use, and shows examples of improper uses of the logo and colors.
Hope you like the new logo! :) As always, thanks for reading!